According to NASA, humans need 4 basic physiological things to survive:
Food; Water; Air and Shelter.
Did you know PULSITOS provide two of those?
Yep, you got the first one (bit obvious, I know): shelter. Did you know if you gather up 152 used packs (exactly) of PULSITOS and sew them together with a pure cotton thread - to create a patchwork paper blanket - you can wrap yourself up and survive temperatures up to +31C or -45C? Crazy thought isn’t it.
That’s why we’re launching a new clothing line! So you can wear your packs with pride.
Sadly, neither of these are true, but it would be cool, wouldn’t it?!
No, the two things PULSITOS provides are food (surprise, surprise) and air.
“Air?” you say, with a slight tone of cynicism…yep “Air” we say back.
Trees for Cities Partnership
In 2019 we signed a three-year partnership with the UK charity Trees for Cities.
Trees for Cities is the only UK charity that works nationally and internationally to bring fresh air to our cities.
Established in 1993, the charity has planted a total of 1,117,899 trees. They specialise in planting “urban trees” that help cities to build resilience against threats facing the natural environment. “Planting a range of trees enhances structural and functional diversity in woodlands and on city streets, as well as building resistance to pests and disease”. Above all, these trees help remove carbon dioxide from the air that we all breathe.
What’s the big deal with trees?
A mature tree can absorb up to 150kg of CO2 per year, sequester (which is the process by which trees and plants remove carbon dioxide from the environment through the process of photosynthesis – remember trying to spell that at school!?) carbon and ultimately mitigate climate change.
Graphic by Food and Agriculture Organisation of the United Nations.
How Can We Help Mitigate Climate Change?
Now, it’s important to note that this is not a solution to climate change – it is a mitigation – but it is, at least, something.
We’re a mission driven business and supporting our communities is key to what we do at PULSITOS. For us our community is you, your mother, your father, your brother and your sister. Whether they, or even you, eat PULSITOS or not we exist to support you.
We’d love to think that everyone will experience the benefits of eating our Roasted Fava Bean snacks – but we’re realistic – Coca Cola we ain’t (yet) and you are likely to be more than a few feet from a packet of beans. However, we can reach the same goals of supporting Healthy People by planting a tree near where you live, on your walk to work, outside your kids school or in your local park.
Every pack of PULSITOS that we sell goes towards planting a new tree with Trees for Cities. Healthy People = Healthy Cities.
Long Term Solutions
We know this isn’t a solution to climate change, the only way we’re going to solve that is to reduce our dependency on fossil fuels and looking for alternative ways to generate energy and feed our insatiable consumer appetite.
We’re all seeing this start to take shape but it’s a slow and long road.
Our Plastic Free Journey
We made the decision to go plastic free in 2019 and it has not been an easy ride.
After months of trying to find the right packaging, we finally settled on partnering with one specialist supplier. After many more months of trialling, debating, deliberating, and deciding we received our first fully packed plastic free PULSITOS.
Upon opening the first box I received, I was gutted. The packs were not what we’d ordered.
They were far too thin – some had even torn on the brief journey from the factory to my house.
After weeks of waiting (think Christmas but you’ve paid for everything that you’re opening yourself then you put it online to see what the world thinks!) it was one of the biggest let downs I’ve experienced.
But, if I’ve learnt anything running my own business, it’s to pick myself up and start again. So straight on the phone I got – to make it clear I wasn’t happy with what had been provided.
I also received a call from the factory that packed our beans, telling me that because the packs were so thin and likely to tear, they would be increasing the price by 80% - to say I almost fell over would not be an exaggeration (and I’m 6’2 it’s a long way down so I try to avoid falling over whenever I can!).
Unfortunately, we had 10,000 of these packs so we were left with very little choice but to suck it up and hand over the cash.
Long story short, we wanted to make sure that even though we weren’t having much success going plastic free – it was costing us a lot of money, wearing out our energy and really damaging our enthusiasm (the world of manufacturing REALLY is not set up for using anything other than plastic!) – we were starting out how we wanted to continue.
Our packaging is made from virgin paper which is great because it means once it’s been used it can be repulped and recycled many times over, going on to lead new and varied lives beyond providing shelter to our fava beans. Yet that means we need to be conscious, as the first users, of replacing the resources we use.
Unlike many other businesses out there that just take, take, take, we give back from the very beginning.
We’re not perfect but we’re trying our best to close as many dead-ends as possible.
Fava Beans: Don’t need as much freshwater as lots of other crops to grow.
Packaging: Plastic free, can be recycled with newspaper or composted with your banana skin.
Mailer boxes: All from sustainable sources – FSC certified forests or recycled where we can.
PULSITOS: Snacks you’ve bean waiting for, in packs the planet’s been hoping for.
Healthy People . Healthy Planet . Healthy Cities